Legal advertisers may struggle with low click-through rates on the SERP, but they’re lucky to have the highest CTRs on Facebook (1.61%). What’s a good click-through rate on Facebook ads?

Let’s dig in! Average Click-Through Rate on Facebook You’ll find averages across these Facebook metrics for eighteen industries: Apparel, Auto, B2B, Beauty, Consumer Services, Education, Employment & Job Training, Finance & Insurance, Fitness, Home Improvement, Healthcare, Industrial Services, Legal, Real Estate, Retail, Technology, and Travel & Hospitality.

Average Cost per Action (CPA) on Facebook by industry.

Average Conversion Rate (CVR) on Facebook by industry.Average Cost per Click (CPC) on Facebook by industry.Average Click-Through Rate (CTR) on Facebook by industry.We dug into our data to find out! Check out the Facebook ad performance benchmarks our clients are seeing, including: Just like on Google Ads, performance can differ across different industries on Facebook, so what numbers should you be looking to beat in your industry?

Facebook has nearly countless ad targeting options to explore, and performance differs for every client. If you’re one of the 2 million advertisers who decided to start advertising on Facebook in the past 2 years, you may have found that it can be easy to get overwhelmed on the new platform. Catch our updated Facebook ad benchmarks here!įacebook is one of the fastest growing ad networks – in fact, the number of advertisers using Facebook has more than doubled in the last 18 months.

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