Organic traffic holds the next heaviest weight. natural link profileĮach facet has a different weight on the score. Spam Factors: indicators of a spammy vs.Organic Traffic: estimated monthly average of organic search traffic.

Link Power: quality and quantity of backlinks.

How Is Authority Score Calculated?Īuthority Score is the result of calculations that uses AI and machine learning to measure a domain’s authority based on three facets.

You can find this score when researching a domain or webpage in Domain Overview, Backlink Analytics, Backlink Audit, or the Link Building Tool on Semrush. It’s based on a series of metrics that prove trustworthiness and authority. Semrush Authority Score is our compound metric used for measuring a domain’s or webpage’s overall quality and SEO performance. In this article, we’ll explain what Authority Score measures and how it can help you when making marketing decisions. If you’ve used Semrush before, you may have come across Authority Score.

Website authority checker